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NOT JUST ANOTHER HAIR SHOW -
THIS IS AFRICA'S BEAUTY REVOLUTION.
At The Greatness International Braids & Extensions Expo, the stage belongs to the artists, dreamers, and beautypreneurs shaping Africa’s future.
Here, you don’t just watch — you learn, compete, build, and rise.
From skilled stylists and creative students to passionate beauty lovers, this is the place where Africa’s next generation of Braid Bosses and Beauty Entrepreneurs are crowned.
Experience live competitions, business challenges, hands-on workshops, music, and culture — all united under one purpose:
To put The Gambia — and Africa — on the global map of beauty, skill, and greatness.
This show is all things hair
Why This Expo IS different
LEARN.GROW.
BECOME CERTIFIED
SUPPORT LOCAL
CONNECT GLOBAL
COMPETE.
BE SEEN.
GET CROWNED.
Join international beauty educators and local experts for hands-on workshops that teach modern braiding, extensions, and business techniques that you can start using immediately.
The Greatness Marketplace brings together local stylists, product makers, and global brands in one exciting space.
Discover tools, hair, and products from Africa and abroad, while promoting Gambian creativity to the world.
This is your moment to shine. Step onto the main stage and show your talent to live audiences, beauty leaders, and media.
Whether you’re a stylist, student, or salon owner — your skills could earn you the title of Africa’s Next Braid Boss™ and life-changing opportunities with Strands of Beauty International.
Who will be
Crowned
Africa's Next Braid Boss -
The Gambia
Africa’s Next Braid Boss™ is The Gambia’s first beauty business competition blending art, entrepreneurship, and empowerment.
Stylists and braiders will:
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💇🏾♀️ Showcase their skills in the live Braid Battle
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💼 Pitch their beauty business ideas to top judges
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👑 Compete for the crown, cash prizes, and a consultant partnership with Strands of Beauty International
It’s not just about who braids best — it’s about who leads, inspires, and represents Africa’s Crown of Greatness.
🏆 The Winner Receives
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💰 GMD 25,000 Cash Prize
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🎓 Strands of Beauty Consultant Partnership
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🎥 Global media feature in Strands of Beauty Network
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🌍 Invitation to represent The Gambia at the Global Finals
Your Hands Can Change Your Life.”
Compete. Create. Be Crowned. 👑
It’s more than a show — it’s a movement of opportunity.
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🌟 Learn international techniques from top educators from the US and West Africa
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💇🏾♀️ Compete live for cash, prizes, and recognition
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💼 Pitch your beauty business ideas
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👑 Earn your spot as Africa’s Next Braid Boss™
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🌍 Connect with global brands and investors
Brea
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